Clearly visible: New Neschen takes off at Fespa 2014

Neschen considers Fespa 2014 in Munich a major exhibition highlight. For four days the coating specialist was able to impressively present a predominantly international audience with what is termed the “New Neschen”: creativity and dynamism paired with their known core values of passion, service readiness and spirit of partnership with customers that have largely remain loyal to Neschen for decades.

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The Neschen stand was notably an eye-catcher. Visitors entering the hall were visibly impressed by the five meter high, free floating textile sculpture located at the front of the booth. The use of backlit artist premium light-Textile was a challenge, even for Neschen’s experts. The success however, proved the B├╝ckeburg company right: Many asked right away at the booth for materials and implementation.

Neschen also convinced the audience with many other media. As at all shows this year, easy dot attracted a lot of attention, not least because large parts of the partition walls were decorated all over with this self-adhesive digital print film.

Finally, as highlight the impressive printable digital self-adhesive film easy fix 180 MSP received the “Fespa EDP Award 2014” for “Best Adhesive Substrate”. EDP Association (European Digital Press Association) is an initiative of 20 European magazines for print. The award was presented as part of this year’s FESPA.

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Also much in demand was the highly brilliant protector film “filmolux UV ultra gloss” also presented at the exhibition booth. Very prominently, the range of digital printable wallpapers on large parts of the show walls, impressed the audience in Munich. In addition, every day, directly at the booth, visitors could prove their craftsmanship in wallpapering – an offer that was very well-accepted. Neschen decorated the complete floor with easy dot in combination with Nippon plus and other Floor Graphics Solutions.

The two lamination machines and their corresponding applications that Neschen presented live at Fespa were met with strong interest. Show success: Neschen already took numerous orders at the show. Finally, gudy dot-roller and gudy dot tape once again proved to be an excellent give-away and opened the door for numerous discussions.

Not only a creative overall impression and superior presentation was given by Neschen but, the hundreds of business contacts taken from the show were extraordinary. The teamwork of the international team from B├╝ckeburg and all subsidiaries was really amazing showing that Neschen was very well adjusted to the international audience of the show.

 

Source: Neschen AG press release

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