YCD Multimedia, a global provider of smart digital signage solutions, today announced that it will introduce the new version of YCD|RAMP (the company’s proprietary Retail Advertising and Merchandising Platform) at Integrated Systems Europe (ISE), to be held February 4-6, 2014 in Amsterdam, The Netherlands. YCD|RAMP addresses the needs of retailers and marketers to create and display effective in-store digital signage campaigns in a fast, cost-effective way while ensuring 100% compliance with brand guidelines.
The new release, version 3.2, brings a host of new features that further simplify creation and displaying of content. At the top of the list is support for HTML5 templates and a new player. With HTML5 support, users have more options to source or create smart templates the basis of YCD|RAMP content. Furthermore, passive or interactive templates can now be used with a wide array of HTML5-capable displays such as Android devices and Select Smart Displays. A seamless workflow for importing Google Web Designer projects directly into YCD|RAMP lets users import templates created in the free tool from Google. Upon import, YCD|RAMP will automatically ‘recognize’ the required parameters in the template.
Starting with this version, YCD|RAMP will be shipped preconfigured with user-editable templates optimized for retailer process improvement, including “attract” screens, digital menu boards, seller assistance for impulse buy, shopper assistance, and brand loyalty displays. Additional templates can be created using Flash or HTML5, and RAMP can also import and automatically recognize HTML5 projects created in Google Web Designer a free advertising-focused HTML5 content creation tool.
On the deployment and management side, the YCD|RAMP now offers the flexibility of on-premise (standalone) or cloud-based deployment. Both editions also include a host of new player management and monitoring features.
“YCD|RAMP remains a fresh and unique approach to retail digital signage,” said Eran Sharon, VP of Product Management, YCD Multimedia. “And with the new version’s HTML5 support, multilayer content and bundled templates, we hope to simplify and accelerate the creation of effective product promotions and campaigns even more.”
YCD|RAMP is a unique digital signage platform which was created to address the needs and challenges of retailers, offering them, their agencies and suppliers a simple way to create, manage, and deliver branded marketing campaigns and targeted product promotions that assist specific processes in the retail environment.
Using RAMP’s innovative product-centric approach, marketing teams can quickly and easily deploy product promotions, campaigns and advertisements. Simple network trees and dayparting support allow marketers to target product mix, price, and promotion by location and time. Promotions can be sent to one, some, or all locations. Authorized regional and store managers can manage corporate-approved campaign slots and make real-time updates based on criteria such as weather, events/promotions, or inventory levels. Optional POS integration adds real-time upsell/cross sell capability, inventory tracking, and –most importantly analysis and optimization of content effectiveness and ROI.
About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment and other industries. YCD’s flexible platforms help businesses attract clients, target and assist consumers’ buying decisions, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology that increase profits, optimize product mix and enhance the customer shopping experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands such as Burger King, Coca-Cola, Toyota, Ferrari, Cartier and others. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com.
Source: About YCD Multimedia press release